Facebook has become the preferred marketing medium for small business all over the world. The reason for this is that it offers them the chance to reach a wider audience. However, there is a lot of competition between different companies for exposure on Facebook. For you to succeed in your Facebook marketing efforts, you must find a way to stand out. This means formulating your Facebook marketing campaigns keeping your objectives in mind. There are various types of marketing campaigns that you can run on Facebook and here is a look at some of the most popular ones.

Brand Awareness Campaigns

If you are new to Facebook, then you should invest in brand awareness campaigns. These marketing campaigns are aimed at increasing your Facebook page visibility and allow people to notice your brand. The ads that you should be running in this campaign should only prompt the users to visit your Facebook page. Since the aim in these campaigns is simply to attract the people, don’t expect to start seeing results immediately. Such campaigns need time and require a lot of trial and error before generating results.

Lead Generation Campaigns

For businesses that are relatively well-known and are now looking for new leads, the lead generation campaigns can prove to be quite beneficial. These campaigns focus on leading the user to visit the website of the business or to get them to sign up for an event. The ads in this campaign should be encouraging and get the user to do something other than simply visit your Facebook page. Such campaigns can help in generating leads for your business and can help in increasing your sales. These campaigns also require time to deliver results and you need to continue monitoring them to know what works and what doesn’t.